{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over contemporary film venues.
The biggest jump-scare the film industry has encountered in 2025? The comeback of horror as a main player at the British cinemas.
As a genre, it has notably surpassed earlier periods with a annual growth of 22% for the UK and Irish box office: £83.7 million in 2025, compared with £68 million the previous year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a film industry analyst.
The big hits of the year – Weapons (£11.4 million), another hit film (£16.2m), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54 million) – have all hung about in the cinemas and in the popular awareness.
While much of the professional discussion highlights the standout quality of prominent auteurs, their triumphs suggest something changing between viewers and the style.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from aesthetic quality, the consistent popularity of frightening features this year suggests they are giving cinemagoers something that’s greatly desired: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a noted author of classic monster stories.
Against a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities connect in new ways with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an star from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Experts reference the boom of German expressionism after the the Great War and the chaotic atmosphere of the early Weimar Republic, with features such as The Cabinet of Dr Caligari and Nosferatu: A Symphony of Horror.
This was followed by the Great Depression era and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a academic.
“So it reflects a lot of anxieties around immigration.”
The phantom of border issues shaped the newly launched folk horror a recent film title.
Its writer-director explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the modern period of acclaimed, socially switched-on horror started with a clever critique launched a year after a divisive leadership period.
It ushered in a new wave of horror auteurs, including various prominent figures.
“That period was incredibly stimulating,” recalls a creator whose project about a violent prenatal entity was one of the time's landmark films.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a revival of the genre’s less celebrated output.
Recently, a independent theater opened in the capital, showing obscure movies such as The Greasy Strangler, a classic adaptation and the modern reinterpretation of the expressionist icon.
The renewed interest of this “gritty and loud” genre is, according to the cinema founder, a clear response to the algorithmic content pumped out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Scary movies continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an specialist.
Alongside the revival of the deranged genius archetype – with two adaptations of a well-known story imminent – he forecasts we will see scary movies in 2026 and 2027 reacting to our current anxieties: about artificial intelligence control in the near future and “supernatural elements in political spheres”.
In the interim, a biblical fright story The Carpenter’s Son – which depicts the events of holy family challenges after the nativity, and stars well-known actors as the holy parents – is set for release later this year, and will definitely send a ripple through the religious conservatives in the US.</